You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course. 

For those unaccustomed, a SWOT is a technique used to help an organisation identify their Strengths, Weaknesses, Opportunities, and Threats, often related to competitors or feasibility planning.

Whilst a useful and insightful tool, the common pitfall with a SWOT is that it gets completed, filed on an organisations’ sharedrive, never to be touched, looked at, or reviewed again.  This is often because it can be quite a confronting exercise, and it’s human nature to avoid things which are hard!  Students in the BePartnerReady.com® program this year have just completed their SWOT, but our version is a SWOTA, with an all-important A for Action for each category.  The A turns an insightful but confronting document into problem-solving plan of action....