WHY Corporate Partners?
How can non-profits & social enterprises not just survive, but thrive, in uncertain times - unpredictable government funding and declining donations?
Watch BePartnerReady.com® Co-Founders Hailey & Georgia explain why corporate partners are crucial to building a diverse and reliable income stream.
WHAT it is
BePartnerReady.com® is a comprehensive, robust, online program designed to help non-profits & social enterprises embed a corporate partnerships strategy into their organisation. Delivered in 7 easy to follow Modules, it’s a roadmap for success, and it’s so much more than a training program.
Through the program you'll learn to:
1) Value your Assets
2) Value your Brand
3) Create a Prospects List
You’ll also develop essential bedrock documents including a Mission-aligned Intention, a compelling Credentials Presentation, new Corporate Partnerships Model and internal ‘rules of engagement’.
You’ll also learn to:
4) Enrol Board & Management to a new model
5) Approach Prospects - and get a response
6) Secure transformative partnerships
Along the way, you’ll shift mindsets from scarcity to abundance, and approach corporates with clarity and confidence with the tools to win multi-year, multi-million dollar partnerships.
WHY it works
If you're a changemaker in a non-profit or social enterprise in Australia or NZ, looking to amplify your profile and supercharge your societal impact through corporate partnerships, you're in the right place!
BePartnerReady.com® is the most trusted and results-driven online program available. Our 7-step process helps you get focused, in action, and ready to pitch - and win - corporate partnerships. But don’t just take our word for it - explore our testimonials and success stories to see the impact for yourself.
Is your organisation truly ready?
There’s just one thing standing between you and success – your state of organisational readiness. Like any income-generating strategy, embracing the partnership model requires a solid foundation. Without it, you risk pouring precious time and resources into a strategy that may not produce results. That’s why we created the Readiness Q&A – a quick, confidential tool to assess your organisations’ preparedness.
It's fast: you’ll complete it in about 10 minutes
It’s insightful: you’ll get a Readiness Score to guide your next steps and have an intentional conversation with management
It’s free: no strings attached, just actionable insights.
WHY Readiness is crucial
Securing corporate partners is no small feat - and the stakes are high. A failed attempt after months of effort is frustrating enough, but landing the wrong partner? That can spiral into burnout, wasted resources, a tarnished reputation, and long-term damage to both your brand and your career.
The landscape has shifted. Demand for your services may have skyrocketed, while funding has declined. Yet, there’s hope. Our research* shows that corporates ARE ready to step up - but only for partnerships with progressive changemakers who are prepared, who understand mutual benefit, who are ready for transformation. The days of feel-good handouts are over; today’s partnerships demand substance and strategic alignment.
Here’s the reality: no matter how talented or hardworking you are, or how many leads and pitches you pursue, your readiness will determine your success. The right preparation isn’t just helpful - it’s the difference between thriving and wasting precious time and resources.
Assess whether your organisation is ready to embark on a corporate partnerships strategy with our free, confidential Readiness Q&A tool.
WHO is BePartnerReady.com®?
BePartnerReady.com® delivers a proven 7-Step process, meticulously developed and rigorously tested by Hailey Cavill-Jaspers, Australia’s most successful matchmaker of corporates and non-profits. Across a 30 year career Hailey has built over 50 transformative partnerships for iconic companies including Disney Australia, Seek, Mondelez, AMP Foundation, Vodafone Foundation, to name a few.
Hailey delivers the program with Co-Founder Georgia McIntosh, a highly accomplished communications specialist whose skills bring depth and clarity to the program.
Together they guide you through the 7-step roadmap, designed to elevate your skills, boost your confidence and help you craft approaches to corporate prospects that get noticed – not ignored.
HOW the program works
The program is delivered online starting in May each year. Across seven months you work through the seven steps of preparation and conclude with approaching corporate prospects in February, which is the optimum time to pitch.
The seven preparatory steps are available in a downloadable infographic.
Attend our upcoming webinar where Hailey and Georgia explain each of the steps.
“I didn’t know much about corporate partnerships at the start of my career, and thankfully I found the BePartnerReady.com® process. It was one of the best professional development courses I’ve ever done, and over the past decade I’ve used it to embed a corporate partnerships strategy across four diverse non-profits, including now at WWF-Australia.”
~ Sophie Davidson, Development Director, WWF Australia
WANT a peek?
It’s unlikely you’d buy a pair of shoes before trying them on first, so you may be hesitant to invest in an online program that may not be a good fit! That’s why we’re giving you a sneak peek!
Our free trial gives you access to a powerful and practical exercise: Setting your Corporate Partnerships Intention. This exercise offers:
- A clear & unique process to create a clear Intention for Corporate Partners that are aligned to your Vision & Mission (the best partners for sure)
- Video guidance from Hailey & Georgia on how to go about it with an accompanying plain English guide
- A ready to use Template
By the end, you’ll have a polished, actionable document to discuss with your management team – and a first hand experience of how elegant our online platform is, and just how insightful our tools are.
The Setting your Intention is an important preparatory step on the journey towards securing transformative corporate partnerships. It’s just a teeny weeny part of the overall program – but it’ll definitely let you know if this program is for you – if the shoe fits, as they say!
WHAT'S the investment?
"Yes, there is an investment, but it’s truly a fraction of the value you’ll receive. The tools alone—backed by years of expertise—are worth tens of thousands. If you're serious about building successful corporate partnerships and want to get it right from the very start, this is hands down the best investment you'll make in your organisation’s future."
~ Rosemary Such, Fundraising Manager, Wingspan
All-Inclusive Program
Runs from May 2025 – March 2026
Registration covers one student.
Add colleagues for $590 + GST per person.
Choose between upfront payment or a 7-month plan.
Registrations CLOSE 13 May 2025.
Swoop-In Early Bird offer available until 31 January 2025!
'Swoop In' early bird
$3,655 + GST
Register for 2025 All-Inclusive Program
All-Inclusive Program Payment Options
Early bird
$3,870 + GST
One Time Payment
Full price
$4,300 + GST
One Time Payment
Payment plan
$675 + GST
7 monthly instalments
1st instalment upon registration, 7 instalments in total
Valid: 1 April - 1 May 2025 February
DO THE READINESS Q&A TODAYAll prices in AUD.
"Hailey & G are straight shooters & motivating. The 1:1 care given & resources are superb. Investing in this program is worth its weight in gold."
~ Amanda Rees, Te Pou Theatre Trust, NZ
WHAT you get
The BePartnerReady.com® program includes seven detailed Action Modules
Written by Hailey, they include all her knowledge, tips & shortcuts after spending 29 years building 50 major corporate-cause partnerships in Australia. Also, countless real-world examples, easy-to use templates and a best-practice example for each of the seven Action Module outputs.
Three STARTER Kit Guides to help you prepare your resources & schedule, create your team, set your ‘Intention’ and learn all about the corporate sector
Seven ACTION Kit Module booklets for each of the monthly steps of the process
Best practice examples of all Module outputs
Real world examples from former students across Australia and NZ
Instructional VIDEOS from Hailey & Georgia to help you avoid the pitfalls
Hints & tips VIDEOS from non-profits & social enterprises across Australia and NZ at each step
Easy to use, time-saving TEMPLATES so you can get into action straight away
Plus, a Library full of BONUS guides (storytelling, corporate structures, branding, e-books, research reports, infographics, pitching, sponsorship, managing partnerships)
LIVE group COACHING & Q&A each month with Hailey & Georgia
Access to Hailey’s private stash of TOOLS that’ll get you to corporate partnership mastery - fast.
BONUS FREEBIES
Enrol in the 2025 program and you’ll also get these BONUS FREEBIES!
- Hailey’s eBook Talking the Walk®2 – to help you communicate your partnerships
- Hailey’s eBook DoGoodology® - proof that the giving high is a potent business strategy
- Free 2023 Conscious Consumer Report, featuring compelling statistics proving consumers will switch brands to support a cause
- Bonus booklet detailing the different Generations – Z, X, Millennials – and what influences them to buy and donate
- Bonus booklet on the Power of Storytelling
- Bonus Managing Corporate Partnerships Guide with Templates
- Bonus Library which includes a detailed section on Sponsorship
- Bonus webinars on the importance of public narrative, crafting a powerful verbal story, creating a compelling video, pitching in the 'Room' and 'Zoom'
PLUS
- For students who are organisationally ready (according to our Readiness Q&A, scoring a ‘green’ rating) we offer a ‘BeHappy 100% Money Back Guarantee’
Let's find out.
First, you need to know three vitally important things about BePartnerReady.com®.
BePartnerReady.com® is so much more than just an online learning course - it’s an implementation program. It’s not something you just skim through as ‘professional development’ and then forget; it’s a deeply practical process led by an individual (possibly you), for organisational implementation. You cannot do this program alone – you must bring your whole organisation along for the ride. The materials that you’ll develop along the way will be for all of you, and it’ll be your team and organisation you’ll be pitching at the end.
The program is robust and meticulous and has been designed to work for almost any organisation, small or large, global or local, super-brand or unknown. Organisations like Conservation Ecology Centre, PetRescue and Kids Under Cover have enjoyed incredible results (not heard of them? There you go, they are not super-brands!). Complex global and federated organisations like Oxfam and Lifeline Australia also continue to enjoy success from this program. Yes, you’re unique, but that doesn’t make you un-partnerable.
Readiness is vital. We have a deep understanding of what makes an organisation truly ‘ready’ and our experience has taught us that there are two distinct levels of readiness:
- Organisational Readiness and
- Partner Readiness
BePartnerReady.com® helps you achieve Partner Readiness, and therefore we can only offer the Program to organisations that are first organisationally ready. If your organisation is not yet equipped to embark on a Corporate Partnerships Strategy, then your risk of failure is high. It’s absolutely essential that you are ready, as an organisation, and properly prepared to take this exciting step together.
So, to confirm...
If winning transformative corporate partnerships is what you want to achieve, we’ve devised an easy-to-complete, yet powerful Readiness Q&A.
This will help you discover whether your organisation is well positioned to embark on this journey with us.
We know how precious time & money is, and we don’t want you to waste any of it.
Our hope is that you and your organisation will be radically transformed throughout the process of embracing AND IMPLEMENTING the BePartnerReady.com® process. We also expect you to give it your 100% best effort, that’s what the 100% is – it’s a two-way street. That’s why in order to be eligible for our 'BeHappy 100% Money Back Guarantee' you must submit proof that you did the course work in accordance with our Guides & Templates. If you do - and implement – all seven Modules, and still feel that the program hasn’t delivered, we’ll happily refund your fee.
To be clear, if you do not include your completed Modules within 12 months of enrolment, no refund will be issued. Read the fine print below so that we’re all on the same page.
The BePartnerReady.com® process works.
It’s been producing stunning results in Australia for two decades. Hear from past students:
“We had some strong sponsorships for Oxfam Trailwalker, but it was motivated by staff engagement. We’d never nailed a pure consumer marketing-based partnership. Having been through this process and applying it in the real world, I can see why. We now have a much clearer value proposition for potential partners AND sponsors, and we signed up a partner straight out of the gate”
~ Joe Manger, Former Corporate Partnerships Co-ordinator, Oxfam Australia
“One of the valuable things Hailey taught us was how to place a $ value on our brand. This enabled us to sign up two major players in Woolworths & PetStock which have transformed our ability to do more – to get rescue animals into loving homes. As a tiny organisation we don’t have time to waste. Your investment will not only save you time but even better, it’ll get you results”
~ John Bishop (JB), Founder, PetRescue
“Within a month of graduating I secured 2 sponsors for our major awareness campaign ‘Lace Up against Social Violence’: $140k in cash, $500k of in-kind creative, digital, marketing channels & ad placement. This was the biggest & best campaign ever with unprecedented activation & reach through football clubs as well as reaching millions of Australians with our message. This was my first time pitching to corporates and I nailed it using this process”
~ Anna O’Halloran, Former CEO, Step Back Think
Check out our testimonials and success stories
Unsure how to convince the boss or Board?:
Share this video of Board Members & CEOs talking about their experience of BePartnerReady.com®.
“BePartnerReady.com® is methodical, logical and there’s no comparison to it in the market. If you’re a corporate partnerships executive trying to meet your organisation’s corporate partner goals, then this is the process for you. It will walk you through from start to finish and get you rewards".
~ Jo Booth, Corporate Partnerships, The Smith Family
"As a small social enterprise, we have limited time and resources, so it was fantastic to have a step by step guide to winning corporate partners that really was the perfect recipe for success".
~ Patricia Scheetz, Founder of The Sweetest Gift
Got a question?
