SOME Roads Lead to Corporate Partnerships
You’ve heard the saying all roads lead to Rome, right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
Let’s map it out.
The Highway: The BePartnerReady.com® Full Program (May 2025 Intake)
This is your smooth, well-signposted freeway to Rome. It’s got an easy-to-follow roadmap in 7 easy steps, rest & refreshment stops (monthly calls with all students), tour guides (Georgia, me and Alumnites), and fellow travellers cheering you on. You’ll not only learn but embed a corporate partnership strategy month by month and by the time you reach Rome you’ll be pitching to – and winning – your dream corporate partners.
Sure, it requires some planning and commitment, but hey, when has a shortcut ever been the best idea? MORE INFO HERE.
A useless fact to impress someone at your next BBQ: the saying “all roads lead to Rome” appears to be true. A team at Moovel Lab in Stuttgart, who do urban mobility research, mapped out overland routes across Europe that lead to Rome. The resulting cartography reveals that there are actually 486,713 routes to Rome. Who’d have thought hey?
The Express Lane: The BePartnerReady.com® FLEXI program
For those who want to hit the road NOW, and get a head start, our FLEXI option is your ticket to ride. You get the whole roadmap and program in one go—no waiting for modules to be released. It's perfect for those who like to do things at their own pace or are currently parked on the "Oh God, we need a partnership strategy like yesterday!" off-ramp. MORE INFO HERE.
The Scenic Route: Trial and Error
Ah, the flailing-around-without-a-roadmap approach. You know, taking advice from Google, or from consultants who’ve never worked on the front line (or actually signed up partners), or out of date books & articles. It’s the kind of journey where you run out of snacks halfway through, realise you’re lost, and end up in Pompeii—buried under layers of “what were we thinking?”
This route might eventually get you to Rome, but you’ll likely arrive with scars from getting stuck in tight corners, having incurred unnecessary expenses, and a newfound fear of stairs and negotiating with corporates.
The Shortcut That Isn't: Outsourcing Without Understanding
“I’ll just hire someone to do it for me,” you say. But here’s the thing: partnerships aren’t plug-and-play. There’s a whole-of-organisation mindset that needs to shift for a corporate partnerships strategy to be successful and sustainable. You may be in the driving seat, but your organisation must be on the journey with you.
So, Which Road Will You Take?
Rome is waiting. There’s a company out there just waiting for you to knock on the door. A company that can provide you with significant resources and help drive your Mission. Resources like vital expertise, untied cash, sponsorship income for programs & events, volunteers, mass market awareness and much more.
And if I may borrow another common saying that nods to the impressive achievements of the Empire: “Rome wasn’t built in a day”. Embedding a corporate partnerships strategy takes time, and you need to be organisationally ready to embark on the journey. Discover your readiness score by completing our free Readiness Q&A here.
Hailey Cavill-Jaspers
NB: Written by Hailey with a little help on stretching the metaphor from her trusty AI Robert (blame him!)
